If you were one of the few to attend the AT&T Shareholders Conference in Dallas this year, you might have been lucky enough to walk away with one of Voodoo Manufacturing’s custom 3D printed keepsakes inspired by one of my favourite TV shows, Westworld.
Based on the eponymous 1970s film by Michael Crichton, HBO’s Westworld combines futuristic technologies, uncanny AI, and a classic Wild West setting to make what is easily the hottest sci-fi drama currently on TV. When AT&T and a partner ad agency decided to promote the series as a key asset of its DIRECTV service at this year’s shareholders event, it’s no wonder that they sought out some cutting-edge technologies from the real world to add some hype.
Brooklyn-based 3D printing service Voodoo Manufacturing was enlisted to help bring some of Westworld’s techno-magic to life by 3D printing custom gyro coins inspired by the sci-fi series. Fans of the show will recognize the coin as drawing from the eerie Westworld logo, which itself is based on the futuristic human 3D printing system responsible for fabricating the ultra-advanced AI beings on the show.
According to Voodoo Manufacturing, the articulated 3D printed gyro coins—designed to be 3D printed as a single piece on an FDM system—were live-printed at the recent AT&T Shareholders Conference in Dallas. At the event, the live-printing station, operated by one of Voodoo Manufacturing’s project managers, turned out the custom Westworld coins in front of guests, who were then able to take one of the keepsakes home.
With Westworld’s second season already in full swing, the excitement surrounding the show is palpable. By using 3D printing to promote a show so focused on 3D printing technologies and futurism, AT&T and Voodoo Manufacturing seem to have had a stroke of genius—not the Dr. Robert Ford kind, thankfully!