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Velo3D sets out to disrupt metal AM as you may know it

Just when you think you understand AM, everything changes and even new ideas need to be reinvented. Benny Buller, CEO of VELO3D, explains how he did it.

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When AM, especially metal AM, broke onto the global manufacturing scene and became understood as a technology that could be used to make final parts—not just prototypes—with fewer or no geometric restrictions, engineers around the world began to understand that they had to rethink the way they designed these parts. This concept became known as DfAM, an acronym for Design for Additive Manufacturing. As Velo3D becomes the first new entry in the metal powder bed fusion segment to truly scale, with revenues of nearly $100 million expected in the next fiscal year, and makes it to the NYSE (VLD) after the merger with billionaire Barry Sternlicht’s SPAC company JAWS Spitfire, CEO Benny Buller tells us that we need to move away from “obsolete and abused concepts such as DfAM and workflow automation if we want AM to really live up to its promise”. As disrupting manufacturing paradigms is exactly what AM has been doing since the start, this sounds like something we want to hear more about.

“We need to free AM from the constraints of this idea, which has done more damage than good to AM as a whole,” Mr. Buller confirms. “The idea of DfAM has come to be associated with generatively designed structures that remove material to create complex lightweight and topology optimized geometries. To a certain extent, this can be achieved with CNC technology, which is a much more mature and ready-to-use digital manufacturing process. What AM should be used for is parts that cannot be produced by CNC or any other method, and by that, I mean parts that have complex structures, such as internal channels or expensive multi-component subassemblies, in one piece. This is where the benefits of AM are clearest, but the reality is that most metal PBF technologies cannot make these parts.”

What Benny Buller is referring to is the fact that all the metal PBF processes that have been used for the past 20 years require supports, during the build, that are very hard to remove. This means that, if an internal structure has an overhang of a certain angle, it cannot be produced by a “conventional” metal PBF process. The ability to produce advanced parts by metal PBF without using supports is how Velo3D was able to stand out from competitors, even as a startup. The company has already attracted major aerospace customers such as SpaceX, Aerojet Rocketdyne, Raytheon and Honeywell, as well as innovative startups such as Boom Supersonic and Launcher, who have put in orders of Velo3D’s end-to-end solution, which includes its Flow software, Sapphire 3D family of printers, and Assure quality validation software, for several tens of millions, with more likely to come.

VELO3D Benny Buller sets out to disrupt metal AM and DfAM as you may know it

The genesis and industry’s reaction to Velo3D’s support-free metal PBF capabilities was initially disbelief, followed by the realization that these capabilities will need to be implemented for AM to move forward. “When we came out of stealth and showed our capabilities the initial reaction was: ‘it’s impossible. Then they saw it was possible but said there was no way it would be cost-effective,” Benny Buller remembers. “Eventually our competitors understood it could be done and said that they could not only do it as well but also do it on the same machines that had been used for two decades.”

Mr. Buller does not think that other metal PBF hardware OEMs can implement the same capabilities, which are based on advanced hardware-software-manufacturing process combination, powered by AI. On 3D Printing Media Network we have covered extensively the way the Velo3D system works (see this 2019 interview with Velo3D’s Richard Nieset for more details) and I can admit that I – like most of the AM industry ­– was very much impressed by the first videos released by the company, showing a support-free complex part emerge from the powder bed. However, this is not the only disruption that Benny Buller is looking to bring to the metal AM industry.

VELO3D Benny Buller sets out to disrupt metal AM and DfAM as you may know it

His vision for future growth is clear and very focused, which is something challenging to do in AM. He has identified metal AM as the major revenue opportunity, metal PBF as the current and future dominant metal AM technology, and the aerospace segment as the biggest adopter to date, with traction now seen in energy as well as growing interest in oil and gas, and defense. For the foreseeable future, he expects that metal AM will be used to produce small batches of very complex, advanced aerospace parts and components. By using Velo3D’s technology he argues that this will be done in a much more affordable and rapid way than with any other manufacturing process, especially when it comes to internal channels and subassemblies.

So, the next question is: how big can AM get? “As a former electronic engineer”, Mr. Buller says, “I am used to thinking in terms of Moore’s law and I expect that something similar in terms of the evolutionary curve will also take place in AM, as a digital manufacturing process.” However—he concedes—there are many aspects and challenges of metal AM that need to be improved and addressed for the technology to scale in terms of adoption. These include materials, part quality and especially standardization and repeatability: a part produced by AM anywhere in the world by any company needs to be the same as that part produced anywhere else. This is true both for external suppliers and internal company networks.

This is something that Velo3D engineers also set out to do by developing sensing and feedback loops that make it possible to continuously monitor and automatically correct variables as you go through the build. This enables the system to work in a serial production environment—repeatable, from machine to machine. With these capabilities in place, Mr. Buller expects that major aerospace customers could eventually build metal AM digital production fleets of 10 to 100 internal machines. However, this is not the only way he sees his company scaling up.

“In our vision, even the largest aerospace clients will implement supply-chain-based solutions for their AM production requirements to complement internal production capabilities, he says. “We intend to build a production network by leveraging the largest suppliers of CNC services, who will begin implementing and complementing their offer with metal AM capabilities. These networks will be based on companies that will have fleets of 20 and more machines around the world. By ensuring part repeatability to the levels that CNC technology can, we expect AM to live up to its promise.”

VELO3D Benny Buller sets out to disrupt metal AM and DfAM as you may know it One aspect that Benny Buller does not think AM will need to look to in the near-term future is extreme end-to-end workflow automation. Much like DfAM, the need to automating and optimizing all phases of the AM process has been somewhat exacerbated in recent years. The underlying assumption is that if AM is going to be used to make thousands of parts, we will need robots to carry build trays, remove powders, measure and inspect parts and –especially – automatically remove supports. Since Velo3D’s technology is support-free, this aspect becomes less relevant. “Workflow automation is an overhyped concept for metal AM, as these technologies are not being used for mass production as much as for low numbers of very advanced complex parts. We can easily envision factories with multiple machines, that produce parts rapidly and effectively and do not need to implement significant automation in removing these parts and shipping them out. The most important aspect is to optimize the AM process, not necessarily what goes before and after it.”

To do this, and to continue to build and expand its customer base, Mr. Buller argues that his company does not need any major technological breakthrough. The technology is ready and will be progressively and predictably evolved to meet growing demand. “Eventually we will get to the point where we say ok, we got it down, and then it will be all about cost reduction and productivity increase.” For Velo3D the next product evolution is called Sapphire XC. This “extra capacity” system has up to five times higher throughput compared to the original Sapphire system and the ability to reduce cost-per-part by up to 75%. The new system is also substantially larger than the Sapphire metal 3D printer, with a build volume of 600 x 550 mm (vs 315 x 400 mm and eight 1,000W lasers.

VELO3D Benny Buller sets out to disrupt metal AM and DfAM as you may know it As Velo3D continues its race to the top of the AM industry by focusing on high-end parts and the aerospace sector, the announced rise of metal binder jetting technologies—which also do not require supports when producing metal parts—could be seen as a possible challenger. Desktop Metal, a company that was founded on the idea of using metal binder jetting for high-throughput production, also recently went public via a very high-profile SPAC merger. However, Mr. Buller sees binder jetting as something entirely different from metal PBF. “As it stands now, binder jetting seems like a solution looking for a problem,” he argues. “It has been marketed as a competitor to MIM processes for medium batch production, however, it’s not yet clear whether medium batch MIM is something that the industry requires. In addition, at the moment, the materials used in metal binder jetting are not yet able to guarantee the same advanced properties that aerospace companies require for titanium and Inconel superalloys.”

In a recent interview with a major financial network, Benny Buller said that, although he has received high-profile offers, he has no intention of selling the company. Velo3D—he explained—is his life’s work and he intends to build it into a major public company that will enable many other companies to produce parts in a better and faster way. If this is the premise, the sky is literally the limit.

Research 2021
Ceramic AM Market Opportunities and Trends

This market study from 3dpbm Research provides an in-depth analysis and forecast of the ceramic additive ma...

Davide Sher

Since 2002, Davide has built up extensive experience as a technology journalist, market analyst and consultant for the additive manufacturing industry. Born in Milan, Italy, he spent 12 years in the United States, where he completed his studies at SUNY USB. As a journalist covering the tech and videogame industry for over 10 years, he began covering the AM industry in 2013, first as an international journalist and subsequently as a market analyst, focusing on the additive manufacturing industry and relative vertical markets. In 2016 he co-founded London-based 3dpbm. Today the company publishes the leading news and insights websites 3D Printing Media Network and Replicatore, as well as 3D Printing Business Directory, the largest global directory of companies in the additive manufacturing industry.

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