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Twindom Publishes Detailed Business Case Study for 3D Printed Figurines at Comic Cons

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Twindom, a company specializing in mobile, affordable photogrammetric 3D scanners for consumer applications, published a study demonstrating the high margin potential of operating a person 3D scanning and figurine 3D printing business at large consumer events.

One of the most popular types of events for people in the 3D printed figurine industry are comic conventions. If you’re trying to decide what your first event should be, comic conventions can be a great place to start because of the large crowds they can draw. Ideally you want to target comic cons that have over +5,000 people and take place of over 1-2 days. In this post we will go over what a sample comic con could look like in terms of number of people 3D scanned and revenue for you as 3D printed figurine business owner.

Here is a profile of a typical comic con. Most take place over 1-2 days and cost $500-$1,500 to attend depending on the size of the comic con:

Number of Event Attendees 6,000
Event Fee Charged by Organizer $1,400
Duration of Event 1.5 days

Retail pricing you are able to charge will depend on your area, but might be similar to:

Retail Prices You Set
3-inch 3D printed figurine $35
5-inch 3D printed figurine $69
7-inch 3D printed figurine $139
9-inch 3D printed figurine $199

 Tip: Make sure to charge customers seperately for shipping.

Depending on your 3D scanning booth location at the event venue, the number of people you should expect to 3D scan for an event of this size is 100-300 over a 1.5 day period (read more about the Twinstant’s throughput here). For this example, lets say you scanned 194 people and had a conversion rate of 48% from scan to 3D printed figurine order for a total of 90 full color 3D prints ordered. Here is a sample distribution of the number you could sell at each size:

Quantity you sell of each size
3-inch 3D printed figurine 39
5-inch 3D printed figurine 32
7-inch 3D printed figurine 15
9-inch 3D printed figurine 6
Total figurines purchased 93

With these totals, your total revenue for the event would be $3,413. Once you subtract out the event fee and your wholesale costs on prints your total profit would be $2,013. Keep in mind that the bigger the comic con, the larger these numbers tend to be and vice versa.

Tip: Make sure to follow up with customers after the event via email and phone calls. Since you’ve already done the work to scan customers anything you sell during the follow up process is pure profit.

As you can see, if you are able to scan enough people at your event, it can be very lucrative- especially for only 2 days of work. If you’re not sure where to find out about these events sites like conventionscene.com and searches on facebook and twitter should you point you in the right direction.

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3D Printing Media Network is the online trade media portal published by 3dpbm, a leading marketing and market research firm specializing in the AM industry. 3dpbm also publishes the 3D Printing Business Directory, the AM Focus eBook series and the 3dpbm Research AM Market Reports. 3D Printing Media Network was founded with the goal to provide the latest industry news, insights and opinions to a global audience of professionals and decision makers.
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