Replique, a Mannheim-based venture of the BASF business incubator, Chemovator, partnered with Miele, a German premium home appliance manufacturer. Under the terms of the partnership, Replique received the exclusive right to produce and ship high-quality 3D printed accessories from Miele using its decentralized production network and Miele can now launch new products with Replique’s 3D printing platform.
Thanks to the capability for digital storage and on-demand production, Miele is granted the flexibility to provide customers new accessories quickly and cost-efficiently from a batch size of just one. With Replique’s end-to-end solution, Miele benefits from an easy process integration that connects existing ordering and e-commerce solutions, automatic order processing, and expert knowledge in industrial-grade 3D printing.
In May 2020, Miele started its 3D4U project to provide customers with free designs of 3D printable accessories. Due to the increasing demand, the idea arose to offer such products to those customers who do not have their own 3D printers. With Replique, this revolutionary idea is now becoming a scalable business model. Physical accessories no longer need to be stored in large quantities in a warehouse. Instead, the designs are stored in a digital inventory and are produced on-demand using the latest 3D printing technologies.
Starting with three accessories on the Miele online shop – the coffee clip, the borehole cleaner, and the valuable separator as vacuum cleaner attachments – the household appliance manufacturer can flexibly expand its product portfolio. “Miele and Replique are two pioneers in their industries who are taking the range of services from 3D4U to a new level,” said David Buhl, Manager Innovation Management Miele Room Care.
By qualifying the printing processes in accordance with the required specifications, Replique meets the Miele quality standards. Additionally, the coffee clip is being certified for food contact by providing a manufacturing process in accordance with GMP.
“Certifying processes in 3D printing is a complex topic that has yet to be really considered in the field of food approval. Working together with our partner Forward AM we are the first 3D printing solutions provider to implement a 3D printing process according to GMP and can therefore guarantee high process reliability”, says Dr. Max Siebert, co-founder of Replique.
With extensive experience in industrial production, Replique enables qualified 3D printing processes and support with material knowledge and quality assurance. Thanks to digitally supported order fulfillment and simple integration into existing processes (ERP, e-commerce, etc.), Replique provides easy access to 3D printing with minimal effort.
Miele highly values the complete service offering. “So far, competing companies have only offered fragmented solutions. Replique is the only partner who has in-depth knowledge of the entire process and the right network to offer a turnkey solution. Their business model is scalable and we expect to expand our business in Germany, Europe, or even worldwide in a short period of time”, says Buhl.
Replique and Miele are already planning to expand the product range on the platform this year.