AutomotiveMass Customization

PSA’s DS3 Dark Side edition surprises with titanium 3D printed interiors

Stay up to date with everything that is happening in the wonderful world of AM via our LinkedIn community.

French automaker giant PSA has been taking 3D printing seriously. The company signed a high profile partnership with Divergent, makers of a unique supercar with a metal 3D printed frame, to study AM for final part production. Now it is following BMW’s steps into mass customization with its new DS3 Dark Side edition.

However, while BMW mass customization focuses on more affordable polymers, the new DS3 Dark side will feature titanium 3D printed interior finishings. Until today only luxury vehicles from Rolls Royce or Bugatti had begun offering titanium 3D printed parts. PSA’s initiative on a mid-level priced cars indicates the market is posied to grow significantly.

DS3 Dark Side

The DS3 Dark Side mixes technology with style, featuring parametric design and titanium 3D printing for the interior opening controls. It even offers 3D printed accessories such as unique keys.

The project approached 3D printing and mass customization as a mean to increase premium branding for the new DS automobile segment within the PSA Group. The actual additive proudction of the parts is the result of a close partnership with Paris-based 3D printing service provider Spartacus 3D – which used EOS systems to 3D print the parts.

Research 2021
Ceramic AM Market Opportunities and Trends

This market study from 3dpbm Research provides an in-depth analysis and forecast of the ceramic additive ma...

Davide Sher

Since 2002, Davide has built up extensive experience as a technology journalist, market analyst and consultant for the additive manufacturing industry. Born in Milan, Italy, he spent 12 years in the United States, where he completed his studies at SUNY USB. As a journalist covering the tech and videogame industry for over 10 years, he began covering the AM industry in 2013, first as an international journalist and subsequently as a market analyst, focusing on the additive manufacturing industry and relative vertical markets. In 2016 he co-founded London-based 3dpbm. Today the company publishes the leading news and insights websites 3D Printing Media Network and Replicatore, as well as 3D Printing Business Directory, the largest global directory of companies in the additive manufacturing industry.

Related Articles

Back to top button

We use cookies to give you the best online experience and for ads personalisation. By agreeing you accept the use of cookies in accordance with our cookie policy.

Privacy Settings saved!
Privacy Settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

These cookies are necessary for the website to function and cannot be switched off in our systems.

In order to use this website we use the following technically required cookies
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec

Decline all Services
Accept all Services



Join industry leaders and receive the latest insights on what really matters in AM!

This information will never be shared with 3rd parties

I’ve read and accept the privacy policy.*