As featured on the official Rhino News blog, the Needle Watch by designer Arturo Tedeschi explores the possibilities given by the algorithmic-modeling in the field of product design, reaching a sophisticated minimalism which is usually the outcome of a traditional design approach.
Inspired by 70’s -watches style, the algorithm manages a set of constraints mostly related to design-proportions and generates the main parts of the watch: case, grooved bezel, winding crown, bracelet. In particular, the seamless crown-guard details is totally created as an algorithmic output, showing that the output of an algorithm does not necessarily have to be complex and intricate.
Needle is a concept for a dress-watch with GMT function (the red hand tracks a second times zone). It will feature a Swiss mechanical caliber embedded in a 3D printed case (steel or titanium) which is finished by hand to provide a balance between satin and polished parts, typical of high-end timepieces.
The watch features a 42mm case with integrated bracelet, sapphire glass with antireflex treatment.Arturo Tedeschi (1979), is an architect, independent researcher and computational designer, since 2004 complemented professional practice in Italy with a personal research on parametric design, focusing on relationships between architecture and new design tools. In 2010 he published “Architettura Parametrica”, a bestseller book on parametric design, translated into english as “Parametric Architecture with Grasshopper” in 2011. In the same year he worked at Zaha Hadid Architects in London.
In 2011 he founded A > T a cloud based office which provides computational design services and training for architects, designers and companies. He’s currently director and teacher of a series of workshops on parametric design and he has been an invited lecturer at universities and conferences worldwide. From 2012 to 2014 he is co-director of the AA Rome Visiting School for the Architectural Association School (London). In 2012 he designed, with Maurizio Degni, a parametric installation for the Cloister of Bramante, in Rome, for the NU:S project by Double agency. Within the same event has been involved in the computational design of the celebrated NU:S Parametric Shoes (shoe design by Alessio Spinelli), a project that pushed-up the boundaries of 3D printing applied to fashion design.
His projects have been exhibited in Rome (MACRO museum), Milan, London, Paris (Carrousel du Louvre, Centre Pompidou), Cologne and Venice (Off event at Biennale 2014). In 2014 he published AAD_Algorithms-Aided Design the worldwide reference book on algorithmic modeling, based on the Grasshopper platform. He collaborated with Ross Lovegrove on the project ILABO for United Nude (2015), In-Formation for Alcantara (2017), Alcantara Lounge Experience for AUDI (2017). He is a digital consultant at Politecnico di Milano and instructor at Master MADI (IUAV, Venezia) and Master Parametric (ControlMad, Madrid).