CELLINK, a leading manufacturer of affordable bioprinters, introduced a new beating heart-shaped logo. After many months of planning the company chose an icon to represent its brand for the three pillars that are near and dear to the company’s soul: Family, Compassion/Love, and creating the future of medicine together with Science and Technology. The idea of a beating CELLINK heart also clearly identifies the ultimate long-term goal for all bioprinting technologies: creating functional complex organs that can be used to improve and extend human lives.
The Sweden based startup came to life after two individuals who wanted to change the world realized there was a missing link in the human organ and tissue market. They believed they could truly make a disruptive impact with the right team to turn their dreams into reality. And together we have made it a reality.
After Erik Gatenholm and Hector Martinez joined forces, they have formed a bond of brotherhood. “Your colleagues become your family. Without love and respect for one another, we could not have gotten to where we are today. With human life and patients as a central driving force, we will reach for the stars. We are grateful for every partner, customer, team member, and supporter we have as they are all part of this journey.” stated CELLINK CEO and co-founder Erik Gatenholm.
CELLINK’s journey may have started with two but the family quickly grew to 50 individuals just two years after the company was founded. The company looks for those who are not only skilled at what they do but fit the company culture of becoming one with the CELLINK family. Compassion, love, empathy and kindness are only a handful of the qualities CELLINK looks for in a teammate. Through the highs and lows, the CELLINK team believe it’s essential to work with individuals who share morals and values.
“We pride ourselves in treating both our team and collaborators with the utmost respect,” the company said in a statement. “People don’t stay loyal to “good” companies, they stay loyal to good people. At CELLINK we strive to instill trust within our community to move our collective mission forward to revolutionize the healthcare industry. This logo symbolizes the lives we wish to change and save. Together with the most brilliant minds from all corners of the world, we will bioprint human tissues and organs to change life as we know it.