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Adidas to debut new Alphaedge 4D sneakers on May 31st

Still going for about $300

Sneaker News is reporting that adidas is about to launch a new version of its Alphaedge 4D sneakers, yes the ones that sport 3D printed midsoles. The modified part is not expected to be in the midsoles as much as in the upper part of the sneaker.

According to images posted on the site, the new Alphaedge 4D features a close resemblance to the uppers of the Alphabounce. Green-hinted bottoms add their typical color signature with the rest of the kit staying either a matte black or a bright white. A synthetic mesh creates the overall base from the toe to the sock liner top line with various augments by way of ribbed molds and hardshell support paneling adding a visual dimension to what has primarily been a one-noted creation.

The new sneakers are still expected to be priced around $300, and the fact that adidas is releasing yet another version (after several iterations over the past couple of years) seems to confirm that the product is well received and the price is not considered too high.

We’ve recently reported how footwear is likely going to become the largest consumer segment for AM adoption, with several major brands currently researching and implementing a number of different approaches. So far adidas seems to have gotten the right one.

Source: Sneaker News

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Davide Sher

Since 2002, I have built up extensive experience as a technology journalist, market analyst and consultant for the additive manufacturing industry. Born in Milan, Italy, I spent 12 years in the United States, where I received my Bachelor of Arts undergraduate degree. As a journalist covering the tech industry - especially the videogame industry - for over 10 years, I began covering the AM industry specifically in 2013, as blogger. In 2016 I co-founded London-based 3D Printing Business Media Ltd. (now 3dpbm) which operates in marketing, editorial, and market analysis & consultancy services for the additive manufacturing industry. 3dpbm publishes 3D Printing Business Directory, the largest global directory of companies related to 3DP, and leading news and insights websites 3D Printing Media Network and Replicatore. I am also a Senior Analyst for leading US-based firm SmarTech Analysis focusing on the additive manufacturing industry and relative vertical markets.

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