From Star Wars to the Royal Wedding, it seems like cars are the new hottest trend in promotional merchandising. MINI, the British automotive company now owned by BMW, recently unveiled a custom-designed MINI Hatch inspired by the much-hyped wedding of Suits actress Meghan Markle and Prince Harry. Why do we care? Well, the Royal Wedding car features some custom 3D printed accents.
Even to the most cynical of us, seeing the happy union between actress and humanitarian Meghan Markle and the once rowdy, now refined Prince Harry was an undeniably warming moment this past Saturday. In any case, it brought a smile to my face. And though the pair publicly drove to the wedding reception in a one-of-a-kind electric Jaguar, it was another car that really grabbed our attention.
The custom designed MINI Hatch, which was donated to The Children’s HIV Association (CHIVA) for public auction, integrates a range of features that celebrate the Royal Wedding. From the meticulous roof graphic (which combines elements from the Union Jack and the Stars & Stripes for a kind of sci-fi-global-power motif) to the “Just Married” light projection that shines onto the ground when the car doors are open, the custom MINI has a lot going on.
Our favourite features of the car—the most subtle of the bunch—are the 3D printed side scuttles which are embellished with the letters M and H with a heart and rings. The car’s body, for its part, is painted in a Crystal White colour with Silver Blue accent strips down the front hood and sides.
“As an iconic British brand with almost 60 years of history in the UK, we are pleased to mark the royal wedding with this special charitable gift,” commented Oliver Heilmer, Head of MINI Design. “The MINI Design team has created a one-off MINI Hatch for the occasion. Its specially designed roof graphic combines with 3D-printed personalised interior and exterior details as well as special embroidery to make this a MINI like no other.”
While the Royal Wedding-inspired MINI is unique, the car’s custom features do play into a larger project that MINI is undertaking. As the company announced late last year, MINI plans to introduce a new customization service for its clients which will allow them to integrate personalized elements into their MINI vehicles with 3D printing or laser etching technologies. In September 2017, the company also unveiled the MINI Electric Concept car which featured 3D printed aerodynamic inlays and air intakes.
There is no news yet on how much the custom MINI hatch was auctioned for to raise money for The Children’s HIV Association.