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Mimaki Europe launches ‘Make the Difference’ campaign focusing on 3D applications

Company seeks to "celebrate, inspire and drive customer growth and profitability"

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Mimaki a leading manufacturer of wide-format inkjet printers and cutting systems, today launched its, ‘Make the Difference’ campaign, designed to celebrate Mimaki-powered print innovation and customer success. Produced by some of the most inspirational print service providers and brands across Europe, the project explores digital print diversity with stories focussing on applications from POS/POP to textiles, direct-to-object and 3D applications.

Encapsulated by the campaign’s full title, ‘Your Inspiration, Our Innovation, Make the Difference’, the initiative showcases innovative, high quality and creative commercial projects produced by Mimaki customers. In addition to the creation of a Mimaki community designed to share success, the campaign that will initially run for 6 months, will also form an inspirational catalog of best-in-class printed applications to drive increased ideas, knowledge sharing, business growth and profitability.


“We are delighted to launch this campaign today and further support and celebrate our amazing customers. At Mimaki, we see success as a team effort,” says Danna Drion, Mimaki Europe’s Senior Marketing Manager. “By working together, we can fuse creativity, technology and energy to deliver incredible results.

“This campaign will highlight the fantastic work that our customers deliver in partnership with other suppliers including graphic designers, artists, architects and engineers – producing jobs that are not only commercially successful but inspirational and educational too. Over the coming weeks and months, we will be telling their stories, representing industry segments including sign graphics and industrial print to fashion, interior design and architecture. We will celebrate and reward featured customers at FESPA in Munich in May 2019,” continued Drion.


The first series in the campaign tells three different stories featuring Mimaki customers and a technical Mimaki blog. These include Gate7 and its client KUHN, a leading UK-based manufacturer of farm machinery, as well as the award-winning University of Huddersfield in West Yorkshire, UK. The technical blog, on the other hand, will explain a set of Mimaki’s proprietary core technologies used to ensure stable production and continuous operation to deliver superior results.

“While the campaign has only just begun and we continue to invite customers to participate, we are already excited by many of the applications we’ve experienced so far,” Drion stated, “We hope that the unique blend of art and science, creativity and technology, design and delivery, will provide the inspiration for the development of new and profitable solutions for Mimaki customers across Europe.”

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Davide Sher

Since 2002, Davide has built up extensive experience as a technology journalist, market analyst and consultant for the additive manufacturing industry. Born in Milan, Italy, he spent 12 years in the United States, where he completed his studies at SUNY USB. As a journalist covering the tech and videogame industry for over 10 years, he began covering the AM industry in 2013, first as an international journalist and subsequently as a market analyst, focusing on the additive manufacturing industry and relative vertical markets. In 2016 he co-founded London-based 3dpbm. Today the company publishes the leading news and insights websites 3D Printing Media Network and Replicatore, as well as 3D Printing Business Directory, the largest global directory of companies in the additive manufacturing industry.

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