BioprintingConsumer 3D PrintingMass CustomizationMedical Additive ManufacturingPersonalized MedicineProduct Launch

Johnson & Johnson introduces 3D printed Neutrogena MaskiD hydrogel face mask

Bioprinting technologies enter the world of personalized consumer products

Through various partnerships with Universities around the world, the Johnson & Johnson 3D Printing Center of Excellence program has been advancing 3D printing and bioprinting technologies on many different levels. Bearing the fruits of this innovation, the Group’s top skincare brand is unveiling the most personalized skincare product ever, the Neutrogena MaskiD at the Consumer Electronics Showcase (CES) in Las Vegas. This patent-pending 3D printed sheet mask is powered by user data to deliver the highest clinical efficacy.

“Women who embraced our Neutrogena Skin 360™ personal skin analysis tool told us how excited they were to finally understand the unique aspects of their own skin—and they told us they want more,” said Sebastien Guillon, Global President of Beauty, Johnson & Johnson Consumer Inc. “They wish they could find personalized skin care solutions that address their skin’s unique needs, and we believe that sheet masks are the perfect opportunity to deliver on this unmet need.”

Using biomaterials such as hyaluronic acid to 3D print the mask, this marks the first time bioprinting technologies are used to produce a commercially available consumer product and could represent the beginning of an even more massive shift toward personalized medicine at a more widespread consumer level. This CES is expected to show a never before seen number of customized consumer applications made possible by 3D printing: mass customization has been on the horizon for some time now and it is really starting to look like it was not just a mirage. Not only 3D printing but also more widely available 3D capturing technologies are enabling this momentous shift.

A 3-step 3D process

Sheet masks are a particularly effective vehicle for potent skincare ingredients because they create a physical barrier that locks them in and maximizes efficacy. Personalization with the Neutrogena MaskiD happens in three ways – first with the shape of the mask itself. Using a smartphone 3D camera, the user simply snaps a selfie to create a precise, multi-dimensional map of her face and the exact measurements and shape of her nose, space between the eyes, lips, and other unique physical characteristics.

Neutrogena MaskiD
A 3D camera attachment is used to capture personalized face data and information.

Next, personalized data from the Neutrogena Skin 360™ system creates the virtual equivalent of a knowledgeable dermatologist and analyzes the skin’s needs, making a recommendation for what ingredients will be most beneficial and where. Finally, using a proprietary 3D printing process, high-efficacy ingredients are printed onto the custom-fit hydrogel mask on the exact zones of the mask where they will deliver the greatest benefit for that individual.

Neutrogena MaskiD
A 3D selfie, is created as a digital model.

“Neutrogena is already globally recognized for delivering topical skincare solutions at the nexus of science and technology,” said Dr. Michael Southall, Global R&D Lead at Johnson & Johnson Consumer Inc. “Neutrogena MaskiD marks one step towards a new model of product development where we find innovative uses for the latest technology, such as digital imaging, skin analysis, and 3D printing, to give consumers new ways to achieve their best skin ever.”

Neutrogena MaskiD
The dedicated App elaborates the data and creates the personalized 3D model.

 

 

 

 

As a further confirmation of how important technology is becoming in the personalization of consumer health products, 2019 marks the third consecutive year Neutrogena has debuted innovative new beauty technology at CES that transforms how consumers analyze, treat and track their skin. In 2017, the brand introduced the Neutrogena Light Therapy Acne Mask and in 2018 debuted Neutrogena Skin 360.

Hydrogel for beauty

The new Neutrogena MaskiD forms a translucent, flexible layer that conforms to every contour of the face. The hydrogel mask, created from cellulose sourced from locust beans and red seaweed, is custom 3D printed with a unique combination of five powerhouse ingredients from the Neutrogena® library of clinically-tested skincare solutions.

Neutrogena MaskiD
The personalized face mask is 3D printed by JJ and shipped to the client

The ingredients, chosen based on information about each user’s unique skin needs and infused into the six zones of the mask (forehead, eye orbital, nose, cheeks, chin and nasolabial folds), include purified hyaluronic acid helps improve skin’s moisture barrier, resulting in smooth, hydrated skin. Vitamin B3 helps boost skin’s ability to improve its appearance of discoloration, dull skin and helps to diffuse the look of dark spots. Feverfew delivers high antioxidant benefits to help reduce the appearance of facial redness. Stabilized Glucosamine helps exfoliate the skin, reducing the appearance of fine lines. Vitamin C delivers healthier and brighter looking skin and improved overall radiance of skin.

Neutrogena MaskiD will be available exclusively on Neutrogena.com at a price consistent with the rest of the brand’s skincare portfolio. It will be sold exclusively to consumers in the United States beginning in Q3 of this year. Anyone interested in joining the waiting list to be the first to try the brand’s first-ever personalized skincare product can sign up now at Neutrogena.com/MaskiD.

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Davide Sher

Since 2002, Davide has built up extensive experience as both a technology journalist and communications consultant. Born in Milan, Italy, he spent 12 years in the United States, where he received his undergraduate degree from SUNY Stony Brook. He is a senior analyst for US-based firm SmarTech Publishing focusing on the additive manufacturing industry. He founded London-based 3D Printing Business Media Ltd. (now 3dpbm) which specializes in marketing, editorial and market analysys&consultancy services for the additive manufacturing industry. 3dpbm publishes 3D Printing Business Directory, the largest global directory of companies related to 3DP, as well as several editorial websites, including 3D Printing Media Network and Replicatore.

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