Acquisitions & PartnershipsSports Equipment

HP to produce 3D printed putter in partnership with Cobra Golf

KING Supersport-35 will be offered in very limited quantities for $399 

HP’s additive manufacturing division and Cobra Golf have partnered to create the KING Supersport-35 putter. This putter, two years in the making, was a collaborative effort to produce a 3D printed golf club with exceptional balance and ideal blade shape. The club sports a metal lattice structure to optimize weight distribution along the body and the blade is designed to deliver the highest-possible MOI. The KING Supersport-35 also features a face insert designed in partnership with SIK Golf, which uses SIK’s patented Descending Loft Technology (DLT) to create the most consistent and accurate roll on every putt.

Reinvention plays a crucial part in innovation and COBRA’s LE 3D printed Supersport-35 Putter represents a revolutionary advancement in the way golf clubs are designed and manufactured. Born out of a forward-thinking philosophy, COBRA selected HP as its partner to pioneer 3D printing in golf due to the advantages that their Metal Jet Technology presented over traditional manufacturing and other 3D printing methods.  With its quicker processing time, and greater design adaptability, our engineers were able to design, prototype, and test multiple iterations and bring the product to market much faster than traditional manufacturing methods. COBRA and HP began working together in early 2019 and, by early 2020, the team had created thirty-five different design iterations over the course of eight months, showcasing the design freedom and speed of product innovation available by utilizing HP Metal Jet.

3D printed putter

HP Metal Jet 3D printing delivers superior part quality and requires minimal post-process finishing. The entire putter body is printed using 316 stainless steel, and then sintered at a high temperature to bind the metal and form the final head part. Due to the advanced capabilities of Metal Jet printing, engineers were able to print an intricate lattice structure within the body – a manufacturing feat that wouldn’t be possible using traditional casting or forging methods. The lattice fine-tune feel and optimizes the distribution of weight within the putter head to create the highest MOI without the need for additional fixed weights. During the final step of the manufacturing process, the surfaces of the putter are precision milled using a Computer Numeric Controlled (CNC) machine to ensure precise shaping and detail while adding the finishing touches to the cosmetic.  The Supersport features a high MOI heel-toe weighted design for maximum stability, and a plumber neck hosel with a 35-degree toe hang suitable for slight arc putting strokes.

In addition to this launch, the brands are working together on a strategic, multi-year product roadmap, that leverages the design and manufacturing benefits of HP’s additive technologies to deliver future golf equipment that raises performance and golfer satisfaction to new levels. This is just the first foray into what promises to be a significant element in future COBRA golf clubs. COBRA has plans to launch two additional products in 2021 that feature 3D printed technology.

The KING Supersport-35 ($399) will be offered in very limited quantities online at cobragolf.com only starting Nov. 20, 2020.  It is available in 34”, RH only, and comes standard with lightweight polyurethane Lamkin Sinkfit Smart Grip for outstanding feel & enhanced weight savings. The grip comes standard with COBRA CONNECT Powered by Arccos, the award-winning smart golf system that helps players make smarter, data-driven decisions. Electronically enabled sensors are embedded into the grip, automatically recording detailed putting data so golfers can track their improvement after each round.

Adam Strömbergsson

Adam is a legal researcher and writer with a background in law and literature. Born in Montreal, Canada, he has spent the last decade in Ottawa, Canada, where he has worked in legislative affairs, law, and academia. Adam specializes in his pursuits, most recently in additive manufacturing. He is particularly interested in the coming international and national regulation of additive manufacturing. His past projects include a history of his alma mater, the University of Ottawa. He has also specialized in equity law and its relationship to judicial review. Adam’s current interest in additive manufacturing pairs with his knowledge of historical developments in higher education, copyright and intellectual property protections.

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