I firmly believe that no VR or AR application will ever truly enjoy widespread adoption unless they are able to do away with uncomfortable, wearable displays. Mobile phone gave use virtual collars but if nothing else they enabled us to do away with watches. There’s a reason Apple Watch is Apple’s biggest failure in a long time and Google’s AR Glasses are no longer being targeted at consumers. HoloLamp may bring holographic AR displays into the mainstream as the first true standalone, consumer ready holographic 3D display.
For business, HoloLamp is a powerful 3D visualization tool. It can be used in architecture and engineering to visualize the 3D model of a building and its electrical conduits or water pipes for example. HoloLamp is also a powerful sales tool. It can catch people in front of a shop window and show them 3D virtual contents that emphasize the shop products.
For consumers, HoloLamp offers an opportunity to participate in 3D games that have only been engrained in fantasy or science fiction until now. More, it creates a new experience in smart home by projecting a virtual assistant in 3D, which can interact via voice control on a more personal level than current smart home solutions. Finally, HoloLamp can be used as a second display – in addition to the TV screen – to broadcast additional live sport content in 3D.