Following a year in which trade fairs all across the world went almost entirely digital, Formnext 2021 now promises to combine such elements with a return to real-life encounters in a hybrid concept that will feature a parallel conference and supporting digital formats.
The event will enable the world of additive manufacturing and the next generation of industrial production to finally come together again in Frankfurt on 16 – 19 November 2021. To account for developments in the ongoing pandemic, Formnext is now offering exhibitors flexible planning and reservation options, including an early-bird discount that will be valid until 16 April.
In planning its hybrid concept for the upcoming trade fair, Mesago Messe Frankfurt GmbH – the organizer behind Formnext – is building on the experience it gathered last year in holding the all-digital Formnext Connect 2020. “The feedback we’ve received from exhibitors, attendees, and the exhibitor advisory board has made it clear that a genuine in-person event is essential to this industry. Everyone is longing to visit some real booths and have some face-to-face conversations,” reported Sascha F. Wenzler, Vice President of Formnext at Mesago Messe Frankfurt GmbH. In organizing this year’s event, Mesago’s experts are thus focusing on the physical aspect: “Digital elements can definitely complement Formnext, but they’ll never replace the real thing,” Wenzler continued. “Like in years past, Formnext 2021 is scheduled to take place at the state-of-the-art facilities on the western premises of Messe Frankfurt.”
“We’re hoping that these two days provide an intriguing digital platform, especially for attendees and exhibitors who can’t make it to Frankfurt in November due to travel restrictions”Sascha Wenzler, Vice President of Formnext at Mesago Messe Frankfurt GmbH
Since the health and safety of all attendees remain priority one, the plans for Formnext 2021 are being made on the basis of a health concept that at a minimum meets the corresponding legal requirements. The overall event concept will also be adapted to reflect the latest developments in the pandemic. Here, Wenzler and his team are counting on a positive trend based on the testing and vaccination efforts being made around the world, which should enable more people to undertake business trips as the year progresses.
To provide Formnext’s exhibitors with as much flexibility as possible in their planning, both the related deadlines and the event’s general terms and conditions have been adjusted. In addition to the early-bird discount that will be available until 16 April, exhibitors can, for example, cancel their bookings free of charge until the end of June. In light of the current situation, Formnext 2021 is also offering modified, turnkey booth concepts that make planning an entire trade-fair appearance a simple affair without any major additional effort.
In terms of its subject matter, Formnext will continue to focus on the entire process chain involved in industrial 3D printing. “An array of highly innovative companies from the various sectors of this industry can’t wait to present their latest developments to our audience in person,” Wenzler said. “In this way, Formnext can also aid the economic recovery of a lot of areas by serving as a catalyst of innovation.”
To offer a counterpart to the in-person event for the very first time, the Formnext Digital Days are being planned two weeks later (30 November – 1 December 2021). “We’re hoping that these two days provide an intriguing digital platform, especially for attendees and exhibitors who can’t make it to Frankfurt in November due to travel restrictions,” Wenzler explained