Ferrari Lego Speed Champions Development Center features a Lego 3D printer

Guess it's going to be used for some fast prototyping

When you wonder who will adopt 3D printing and for what, there are two companies that almost always come to mind: Lego and Ferrari. Both companies are very likely candidates for AM adoption for very different reasons. The Danish brickmaker because it is such an intensive user of plastics and because the company has already gone digital in some ways, with videogames and CG movies. The Italian automaker because it is such as high-performance part manufacturer, pushing the limits of technology in many ways. So it is just perfect to see both companies acknowledge 3D printing in one of their collaborations: the Ferrari Lego Speed Champions Development Center (and Wind Gallery) set.

The Lego 3D printer.

Both companies have, in some ways, acknowledged their use of 3D printing for prototyping and the 3D printer in the Lego Ferrari set is there to show it. The industrial size system looks like it could be a hybrid between a filament extrusion, photopolymerization and powder bed fusion system.

While they did not become common consumer products as some once thought they would, 3D printers are now increasingly becoming part of popular culture, with several cameos in popular movies and TV series. The general understanding is that more and more objects will be printed rather than produced and assembled.

The Ferrari development center does have a number of 3D printers on-site and many Formula 1 teams have been using 3D printing for rapid vehicle evolution as well as some part production for several years. The Ferrari Lego sets are certainly impressive for realism – even in a Lego kind of way – and a 3D printer just had to be part of the experience.

*Thanks to Lego and Ferrari fan Matteo Bonassi (and family) for the tip.



Davide Sher

Since 2002, I have built up extensive experience as a technology journalist, market analyst and consultant for the additive manufacturing industry. Born in Milan, Italy, I spent 12 years in the United States, where I received my Bachelor of Arts undergraduate degree. As a journalist covering the tech industry - especially the videogame industry - for over 10 years, I began covering the AM industry specifically in 2013, as blogger. In 2016 I co-founded London-based 3D Printing Business Media Ltd. (now 3dpbm) which operates in marketing, editorial, and market analysis & consultancy services for the additive manufacturing industry. 3dpbm publishes 3D Printing Business Directory, the largest global directory of companies related to 3DP, and leading news and insights websites 3D Printing Media Network and Replicatore. I am also a Senior Analyst for leading US-based firm SmarTech Analysis focusing on the additive manufacturing industry and relative vertical markets.

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