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FCA flexes its muscles with new Alfa Giulia 3D printed front grid

Today, I had the opportunity to speak at an event sponsored by FCA (Fiat Chrysler Automobiles) at the World Expo in Milan. The event took place in an area called “Eurochocolate” and my job was primarily that of linking industrial AM technologies with experimental food 3D printing applications.  This was meant to “sweeten” the industrial aspects of AM for the large, generalist public that was attending the conference. For me, on the other hand, the really fascinating part was to discover that FCA is really serious about AM and has been for over two decades, with several large SLA, SLS, binder jetting, FDM and other types of 3D printers in-house already.

FCA’s AM capabilities were recently outlined in a video on the new Alfa Giulia, as Alfa Romeo is one of the many brands that are part of this international automotive giant, which also includes Lancia, Dodge, Chrysler, Jeep and Ferrari, among others.

Since I own an (old) Alfa Romeo, I am a fan of these vehicles, for which design is of truly fundamental importance. The new Giulia is going to be extremely powerful and is meant to compete with the likes of BMW and Audi in terms of performance. On the aesthetic side, IMAO, there is no contest. The Giulia wins easily (although I am, admittedly, very partial here).

Alfa Giulia 3D printed grid

One of the elements that gives Alfa Romeos their distinctively aggressive and elegant look is the front grill “described as the maximum expression of the Alfa Romeo spirit”. The grill is the element that the AM team specifically focused on when they created this video about their internal use of 3D printing technologies.

The grill went from drawing to physical prototype through a seamless process. During the event, I had a chance to speak with Luigi Rizzato, Product Development EMEA CAD/CAM Additive Manufacturing Manager. He revealed to me the extent to which FIAT, now FCA, has been implementing AM and that they were the first to purchase a stereolithography 3D printer in Italy.

Now, the possibilities – while are still mostly confined to prototyping (at least as far as plastics are concerned) – are growing every day and FCA is seriously leveraging AM to further improve its sustainability practices and the efficiency of the new state of the art factories where the Giulia is being manufactured.

Alfa Giulia 3D printed grid

As explained by Roberta Sampieri, Product Development EMEA CAD/CAM Additive Manufacturing Specialist (whom I also met today), this particular project represents the “icon of speed and power manufactured through the fastest available technology”. Both Roberta and Luigi explained to me that, for FCA, it is of fundamental importance that new generations of designers begin to familiarise themselves with these technologies. The videos produced by FCA are a way to attract new professionals who are able to manage complex design projects from beginning to end.

To help the public understand the possibilities of 3D printing, the FCA team had dozens of model cars 3D printed in resin and given away. Keeping with the Eurochocolate theme, an SLS model of a FIAT 500 was even covered in delicious chocolate cream. The new Giulia, on the other hand, does not need chocolate to make me drool.

Davide Sher

Since 2002, I have built up extensive experience as a technology journalist, market analyst and consultant for the additive manufacturing industry. Born in Milan, Italy, I spent 12 years in the United States, where I received my Bachelor of Arts undergraduate degree. As a journalist covering the tech industry - especially the videogame industry - for over 10 years, I began covering the AM industry specifically in 2013, as blogger. In 2016 I co-founded London-based 3D Printing Business Media Ltd. (now 3dpbm) which operates in marketing, editorial, and market analysis & consultancy services for the additive manufacturing industry. 3dpbm publishes 3D Printing Business Directory, the largest global directory of companies related to 3DP, and leading news and insights websites 3D Printing Media Network and Replicatore. I am also a Senior Analyst for leading US-based firm SmarTech Analysis focusing on the additive manufacturing industry and relative vertical markets.

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