Industrial 3D printing company Essentium Inc. has made a series of announcements today, all of which aim to expand the company’s business to meet a growing demand for its AM solutions. A key part of its expansion strategy is to ramp up the production of its High Speed Extrusion (HSE) 3D printers. Essentium is also broadening its international growth strategy and working with partners to deliver an open ecosystem for industrial extrusion AM.
Looking at Essentium’s recent announcements, its growth strategy going forward is centered on three key elements. First, the company will increase production of its HSE 3D printer in order to meet a growing market demand. Second, the company is increasing its global reach by appointing dedicated sales managers to various regions. Third, Essentium is bolstering its collaboration with BASF 3D Printing Solutions and Materialise NV to bring to market new materials for its HSE platform and support its open AM solution.
By honing in on these three areas, Essentium is determined to grow its business and client-base.
“When you remove roadblocks to innovation, you enable customer success,” said Blake Teipel, CEO and Co-Founder of Essentium Inc. “There are no better proof points than an expanding pipeline and growing customer demand to illustrate how much the manufacturing market is responding to open ecosystems and the freedom to innovate on their own terms.”
To grow its international client base, Essentium has appointed Benoit Valin as the general manager of Asia Pacific and Cyprien Decouty as Channel Sales Manager for Europe Middle East and Africa (EMEA). Prior to joining Essentium, Valin led various 3D printing consultancies and worked at Director of Business Development across Asia for 3D printer manufacturer Ultimaker. Decouty, for his part, previously worked as the director of channel sales for AON3D and Formlabs in the EMEA region.
“There is enormous potential for additive manufacturing to drive sustainable development and improve Asia Pacific’s competitiveness in the global value chain,” said Valin. “I’m excited about the opportunity to work with customers and help them address the barriers to adoption of large-scale additive across Asia Pacific’s vital manufacturing sectors.”
Decouty added: “Additive manufacturing represents a strategic opportunity to help upgrade EMEA’s industrial base and fuel the growth of the manufacturing sector. I’m thrilled to be working with Essentium to help customers realize new opportunities and transform their manufacturing floors.”
Essentium has already shown the industry its commitment to bringing new 3D printing materials to market. This year alone, the company introduced seven new materials for its HSE 3D printing technology, including TPU 80A-Z and TPU 90A-FR for the EMS and aerospace markets.
By working with companies such as BASF 3D Printing Solutions and Materialise, and by establishing an open 3D printing ecosystem, Essentium believes it is well positioned to meet the needs and requirements of the industrial additive market.
Lars Uffhausen, CFO, COO and Co-founder of Essentium Inc., said: “While we bring immediate ‘out of the box’ value to manufacturers in terms of cost advantage with an impressive ROI and accelerated time to market, it is key that we stay as close to the customer as possible to provide ongoing support and training. As such, customer advocacy and strong execution as we ramp production will be key success factors to our continued expansion in Asia Pacific and EMEA. With Benoit Valin and Cyprien Decouty, we now have the strength of expertise and experience in Asia Pacific and EMEA to enable our growth.”
The growth strategy is supported by an investment of $22.2 million that Essentium secured in January 2019. The investment, led by BASF Venture Capital, created opportunities for the company to scale its manufacturing, engineering, international distribution, sales and marketing operations.