Diogo Quental is now VP of Strategy, Partnerships & International Business Development at Raise3D, Inc. Founded in a commitment to provide top performing machines, Raise3D products offer high quality and capabilities at a highly competitive value. Coupled with unique features and a focus on customer service, the company’s mission aims to reimagine traditional manufacturing, and offer the most effective 3D printing experience.
Raise3D products are being used in a wide variety of fields including architecture, medical, dental, product design, manufacturing, education, costuming, model making, props, and more. With offices worldwide and experiencing 400% year-to-year growth, Raise3D is rapidly expanding and has become one of the fastest growing 3D Printing companies. Mr. Quental has extensive experience in building new businesses within the 3D printing sector. In this exclusive interview, he discusses the challenges and opportunities that lay ahead of this new 3D printing business adventure.
Davide Sher: After managing three companies in 3D Printing, of which two were also co-founded by you, what made you join Raise3D?
Diogo Quental: “It’s hard to answer, but probably it was my expectation of having found the right fit. I will try to explain. I was very fortunate to have access to a top international business school, where, for a full year, I was among very bright people. It was a fantastic experience, but it created in me the illusion that everyone is that bright, willing to create value, to raise the standards or, as we say today, to invent the future – but that is not always the case. An experienced manager would be able to adapt his style to the organization or to leave if he would find no fit. In my case, only recently I became aware of this. I found in Raise3D an environment like what I had in the business school: an extremely dedicated, bright and well-prepared Team, doing whatever takes to reach the company goals. The Team, the great ambition to raise the standards of 3D Printing, a particularly charismatic CEO (Edward Feng), and a strong management Team, made the decision easy.”
DS: What are the mission and objectives of Raise3D?
DQ: “At the heart of the company is the goal to raising the standards of 3D printing, hence the name Raise3D. Initially, this may seem a bit generic. But what it truly means is that the company is focused on leading the market by being the one pushing the boundaries of 3D printing. The existing portfolio reflects already this ambition: Raise3D printers are among the very few desktop printers that are a good option for corporate customers.”
DS: What will be your role?
DQ: “I will be VP for Strategy, Partnerships & International Business Development, which fits completely to what I like most to do. Besides proposing the strategy to the management Team, I also must identify collaboration opportunities for the company, and I think this is in my DNA. I trust that coopetition is the best model for such a young industry like 3DP and I try to keep updated about the work of the best people in the industry. So, I’m confident that soon we will identify interesting partnerships and will be raising further and faster the standards.”
DS: What are the unique features of Raise3D products?
DQ: “The most unique feature of any Raise3D product is, and will always be, the fact that they have been developed to correspond to Customers’ needs. The company did not benchmark competitors or try to follow the trends. It just listened to the target segment and then developed exactly the printers it needed.
In the current products we have:
. an extremely large and unbeatable printing volume;
. a highly reliable and accurate printing process;
. great usability,
and all these at a very competitive price.
In general, however, we will move from the current product-oriented strategy into a solution-oriented one. There is a clear management decision to properly serve corporate customers so more features adding value will be available and, step by step, our solutions will also make the bridge from prototyping to manufacturing.”
DS: In such a competitive environment as we see today, where is the main strength of Raise3D?
DQ: “The easy and correct answer, I guess, is always the same: The Team. No company can be successful without a strong team. In the case of Raise3D, I see its strength both in the willingness of each employee to collaborate and support each other, but also in the individual skills and preparation to do the job. Besides the Team, however, I would add Raise3D’s global approach. The company is being organized to become a truly international company, with offices and global managing functions in three continents. This helps to better understand and serve the market which we consider key for success.”
DS: What is the status of the Distribution network?
DQ: “This is one of the challenges we have ahead. Currently, it is relatively easy to have access to our products in Europe and US, but we want to ensure full coverage of these markets with top service. There’s still a lot of work to do. The situation of distribution of 3DP in Europe is still very incipient. Some resellers add a lot of value to the brands they carry and get the same margin as others that just move boxes and compete on price. This pushes down the quality of the service provided and ultimately customers are the ones suffering. We will do our best to only have in our network Distributors who put their overall service quality as a priority.”