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Desktop Metal rebrands EnvisionTEC as ETEC to move into new era

The event celebrates one year since the companies merged

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Desktop Metal (NYSE: DM), a company focused on evolving additive manufacturing technologies into mass production, has rebranded EnvisionTEC as ETEC. The new 3D printing brand will enable EnvisionTEC, the original inventor of digital light processing (DLP) technology, to better connect with industrial customers.

The shorter name is a clear indication of the direction that Desktop Metal wants EnvisionTEC to go: while EnvisionTEC has been behind some of the very first cases of additive serial production applications (such as hearing aids) the company remained mostly anchored to its core business of high-end prototyping and modeling and indirect manufacturing (casting). The previous logo was generally associated with this way of doing AM.

The new brand’s logo is an overhead representation of DLP’s iconic build tray, in which resin is transformed by a digital light projector into anything customers might imagine. It’s paired with an updated look and feel that is structured, smooth, bold, and durable, as well as a new go-to-market strategy.

Desktop Metal rebrands EnvisionTEC as ETEC to move into new era as the event celebrates one year since the two companies merged

EnvisionTEC 3D printers, which are best known for extreme levels of accuracy and surface finish, have been leaders in the healthcare, dental, medical and jewelry industries since 2002. After Desktop Metal acquired EnvisionTEC in 2021, the company launched Desktop Health to focus on healthcare and dental customers. Now, ETEC (pronounced ē-tek) will focus on bringing its high-speed, photopolymer 3D printing solutions to volume manufacturers of consumer and industrial products.

“Desktop Metal’s integration strategy is to focus on customers and their application needs first, so we can craft the most personalized and compelling business case for them to adopt Additive Manufacturing 2.0 technologies for volume production,” said Ric Fulop, Desktop Metal Founder and CEO. “Our launch of ETEC and Desktop Health allows us to speak more directly to specific customers with focused needs and serve them better. ETEC offers incredibly powerful 3D printers paired with exclusive materials that are already driving a new wave of consumer and industrial innovation.”

By strategically integrating 3D printing technologies, materials, software, and applications, Desktop Metal aims to propel growing numbers of manufacturers into AM 2.0 so they can benefit from increased design flexibility, reduced waste, improved time to market, and greater financial savings while de-risking their supply chains.

For example, ETEC has partnered with Adaptive3D, another subsidiary of Desktop Metal, to offer its best-in-class 3D printed photo elastomers exclusively on ETEC additive manufacturing systems, optimizing their performance through tight integration between hardware and materials. ETEC now offers one of the broadest portfolios of photopolymer 3D printing materials, including Elastic Tough Rubber 90 (ETR 90), the highest tear strength elastomer on the market. ETR can already be found in products on store shelves, including power tool adapters and recoil pads, with additional applications for Adaptive3D’s broader library of elastomers across consumer and industrial applications such as shoe midsoles, seat cushions, and more.

While the ETEC brand remains rooted in the original EnvisionTEC name, customers may see either name referenced in certain documents.

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Davide Sher

Since 2002, Davide has built up extensive experience as a technology journalist, market analyst and consultant for the additive manufacturing industry. Born in Milan, Italy, he spent 12 years in the United States, where he completed his studies at SUNY USB. As a journalist covering the tech and videogame industry for over 10 years, he began covering the AM industry in 2013, first as an international journalist and subsequently as a market analyst, focusing on the additive manufacturing industry and relative vertical markets. In 2016 he co-founded London-based 3dpbm. Today the company publishes the leading news and insights websites 3D Printing Media Network and Replicatore, as well as 3D Printing Business Directory, the largest global directory of companies in the additive manufacturing industry.

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