Acquisitions, Mergers & PartnershipsConsumer ProductsOrthopedic ImplantsWearables

Create it REAL and GeBioM partner to disrupt personalized insoles market

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GeBioM and Create it REAL stand at the beginning of a long-term partnership that might revolutionize how personalized insoles are produced. The partners are launching a disrupting insole production concept that uses 3D printing and digitalization of production workflows.

The orthopedic insole market has significantly increasing in recent years as the number of diabetes and foot problem patients continues to rise. A proper personalized insole significantly increases the comfort and well-being of such patients. The orthopedic insole production is currently challenged by the lack of trained orthopedic technicians, and many manual and time-consuming workflows.

GeBioM's soles.
GeBioM’s soles.

The partnership between GeBioM and Create it REAL solves this problem by automating and digitalizing the workflow. Orthopedic shoemakers are able to triple their production capacity and create even better products than what is possible today.

GeBioM contributes 25 years of orthopedic shoemaker market access and knowledge, as well as their proprietary insole manufacturing CAD software.

Create it REAL brings 12 years of 3D-printing expertise to the partnership, including the required skills for applying a proprietary infill to 3D-printed insoles. This expertise ensures that the proper flexibility and softness are applied to the insole’s different zones. The company has, moreover, expanded with an injection of additional capital in November 2020.

The parties are now launching an end-to-end turnkey solution for 3D printing personalized insoles, from the scan of the feet to the finalized 3D printed insoles. The service will initially be available to GeBioM customers in Germany, but it will be rolled out to other countries soon.

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Adam Strömbergsson

Adam is a legal researcher and writer with a background in law and literature. Born in Montreal, Canada, he has spent the last decade in Ottawa, Canada, where he has worked in legislative affairs, law, and academia. Adam specializes in his pursuits, most recently in additive manufacturing. He is particularly interested in the coming international and national regulation of additive manufacturing. His past projects include a history of his alma mater, the University of Ottawa. He has also specialized in equity law and its relationship to judicial review. Adam’s current interest in additive manufacturing pairs with his knowledge of historical developments in higher education, copyright and intellectual property protections.

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