Acquisitions & PartnershipsAutomotiveSports

Cincinnati Inc. signs 10-year manufacturing partnership with Hendrick Motorsports

The Ohio-based manufacturer will supply additive and other manufacturing equipment to the NASCAR team

Cincinnati Incorporated, an Ohio-based machine equipment manufacturer, has signed a 10-year partnership agreement with NASCAR racing team Hendrick Motorsports. The agreement will see Cincinnatti Inc. become the 12-time NASCAR Cup Series champion’s official Metal Fabrication and Additive Equipment provider.

The partnership, which begins this year and will run until the end of the 2028 racing season, reinforces the growing dependency between the motorsport industry and additive manufacturing. In recent years, AM has been adopted by motorsport teams, enabling them to speed up the development, prototyping and production of new motorsport components.

Through its 10-year agreement with Hendrick Motorsports, Cincinnati Inc. will supply its state-of-the-art additive manufacturing equipment—as well as laser cutting and press brake systems—for the development and construction of the team’s race cars. Interestingly, the partnership is reportedly the longest single sponsorship pact in Hendrick Motorsports’ history since its founding in 1984.

In addition to supplying its manufacturing equipment, Cincinnati Inc will also become the primary sponsor of driver Alex Bowman’s No. 88 Chevrolet Camaro ZL1 in the upcoming October 6 Cup Series playoff race at the Dover International Speedway as well as two races in 2020. The Ohio-based manufacturer will also become a full-season associate sponsor of the team’s entire four-car stable for the duration of the partnership.

Cincinnati Inc Hendrick Motosports
Alex Bowman at Dover race on May 6, 2019. (Photo: Hendrick Motorsports)

“We are absolutely thrilled to begin this relationship with Hendrick Motorsports,” commented Rakesh Kumar, Vice President of Sales, Service and Marketing for Cincinnati Inc. “Rick Hendrick’s teams have a long and storied history of winning at every level. We are proud to be associated with that incredible record and partner with another enduring American brand. We look forward to starting off our partnership as a primary sponsor of Alex Bowman and having a presence across all four teams for many years to come.”

“Ten years is quite a statement,” added Rick Hendrick, Owner of Hendrick Motorsports. “It demonstrates how the Cincinnati team feels about NASCAR and the opportunities the sport presents for their business. From the perspective of our team, it’s a major endorsement of how fantastic the Cincinnati products are and the confidence we have that the relationship will help provide a competitive advantage on the racetrack. We look forward to a lot of trips to Victory Lane together over the next decade.”

Though the joint release from the new partners hasn’t specified the exact manufacturing systems that Cincinnati Inc. will supply, the company offers a range of additive manufacturing systems, including the famous BAAM 3D printer (Big Area Additive Manufacturing), MAAM (medium), SAAM (small) and SAAM High Temperature.

“The best way we can welcome Cincinnati to Hendrick Motorsports is with a playoff win,” said Bowman, the 26-year-old driver who led 16 laps and recorded a runner-up result at Dover in May. “After our performance there earlier this season, I’m excited to get back to Dover and finish one spot better. We’re looking forward to having Cincinnati on board with the No. 88 team.”


Tess Boissonneault

Tess Boissonneault moved from her home of Montreal, Canada to the Netherlands in 2014 to pursue a master’s degree in Media Studies at the University of Amsterdam. It was during her time in Amsterdam that she became acquainted with 3D printing technology and began writing for a local additive manufacturing news platform. Now based in France, Tess has over two and a half years experience writing, editing and publishing additive manufacturing content with a particular interest in women working within the industry. She is an avid follower of the ever-evolving AM industry.

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