Visual Marketing
By introducing 3D printing technologies to visual marketing, companies are now able to create large and small visual advertising products that are not just images on a wall but real 3D representations of a product, often supersized. This has become possible with the emergence of more affordable, large format 3D printing technologies, including filament extrusion and – even more so – Massivit’s unique gel dispensing technology.
Because marketing models don’t need to be durable or possess particular mechanical properties, the quality of the materials used is irrelevant. Materials need to be first and foremost affordable and fast do print. By cagtering to these two primary demands, a few 3D printer manufacturers which also include HP and its full color 3D printing systems, have effectively created a new segment of 3D printing and marketing.
Key adopters in this segment are 2D digital printing services and studios that decide to venture into offering 3D capabilities. This transition is not an easy one, as physical 3D representations present a series of challenges that need to be overcome in terms of assembling and finishing a product, however more than a few companies around the world have already begun to embrace this revolution and the results have often been quite stunning.
In this AM Focus, we will examine some of these fascinating marketing projects and the potential of this new vertical segment of the additive manufacturing industry, with contributions from some of the key players in this field.
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Cast members of ITV’s Emmerdale soap opera have been printed as full-color 3D printed models on the Mimaki 3DUJ-553 printer, for a trailer that aired in the weeks prior to the show’s 50th birthday episode, on the 16th of October. ITV contacted Cheshire-based 3D scanning and printing specialist Europac3D to…
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Lexus, adidas, adidas’ S.E.E.D (School for Experiential Education in Design), Calty Design Research, and 3D printing company, Carbon, have partnered to create an all-new Lexus RX 500h F SPORT – inspired by Marvel Studios’ ‘Black Panther: Wakanda Forever’. To celebrate the recent launch of adidas’ ‘Wakanda Forever Collection,’ the team…
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Mimaki’s 3D printing business has been intertwined with Israeli technologies from the start. The Japanese company is a leader in large format 2D inkjet technology just like many of the firms involved in the evolution of companies like Objet, which later became Stratasys. After launching the only credible material jetting…
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Anouk Wipprecht, one of the best-known tech-fashion designers making intensive use of 3D printing technologies, has worked with “bionic” singer Viktoria Modesta on the latest Rolls Royce Campaign. Anouk has collaborated with Viktoria on several projects in the past, transforming the singer’s prosthetic leg in a stylish augmentation. This time…
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One Piece manga fans had a chance to get interactive with their favorite One Piece characters 3D printed in huge sizes for the publication’s 20th Anniversary celebrations. Fans used the event app’s augmented reality videos to film themselves together with the 24 giant 3D printed props and to customize the…
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Perhaps one of the most exciting developments in the field of visual communications is the adoption of large-format 3D printing. The power of this technology to wow audiences and draw them in is immense. I mean, what could be cooler than an 8-foot baseball player mannequin in a sporting goods…
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Working with graphic studio Construction Effects for Nespresso, Australia-based digital design studio Composite Images 3D printed two incredible oversized milk splashes to celebrate the new Vertuo machines. The studio created two models: the larger of the two was displayed in the Nespresso George Street, Sydney store window, while the smaller one…
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New York City startup Graft Milk has launched the world’s first 3D printing filament designed specifically for the creative arts, known as Art Filament. Graft Milk’s first line of high-quality PLAm Art Filament has been specifically formulated to capture every detail of the most intricate designs and elevate printed artwork to…
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When exploring the new developments, opportunities and challenges of additive manufacturing, mass production and especially manufacturing dimensions represent a significant obstacle. During Formnext 2018, we had the opportunity to discuss such challenges with Dr. Ricardo Osiroff, VP Industrial Solutions of Massivit 3D. The large format print industry is a highly…
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While 2D renderings can help to communicate a product concept well enough, there is something to be said about seeing a concept as a physical, three-dimensional object. This marketing reality has not been lost on manufacturers and designers, who are increasingly turning to additive manufacturing to tactilely visualize design and…
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