Remember the Barilla 3D printer? What remains of that is the memory of a great experiment and an even greater marketing stunt. Now BluRhapsody, a spin-off project born from Barilla’s R&D research, aims to create a service for chefs and events selling customized pasta3D. Based in Parma, it is the first startup from Blu1877. The Blue Rhapsody website should be online by the end of November/early December.
Led by CTO Antonio Gagliardi, BluRhapsody – whose founders were among the winners of the Barilla SmartPasta contest organized by Desall – seeks to introduce a commercial “pasta 3D printing service” focused on “pasta of excellence, designed to surprise both the eye and the palate”.
The base product consists of a selection of top-quality durum wheat semolina carefully crafted and always kneaded in small amounts, which ensures perfect texture. Technological innovation implemented in this project has become a tool shaping imagination: it is in the hands of the artist, who draws inspiration from nature and creates shapes. With its surprisingly new appearance, the pasta is thus ready to become a tool in the chef’s hands and to become a work of art.
SALIX is BluRhapsody’s most suitable pasta shape, to be filled and decorated, as it elegantly displays all its ingredients. It’s perfect with a creamy base and eye-catching ingredients. In fact something remained of the original Barilla experiment. The prize-winning VORTIPA shape was 3D printed by BluRhapsody with romanesco broccoli florets, marinated anchovies, and chili pepper.
*This post was corrected on November 29th to reflect that BluRhapsody is a spin-off project born from Barilla’s R&D research which aims to create a service for chefs and events selling customized pasta3D. Based in Parma it is the first startup from http://www.Blu1877.com. The Blue Rhapsody website should be online by the end of November/early December.