Barilla Launches “SMART PASTA – 3D Shapes with a Purpose” Contest

New food design contest on Desall.com: Italian pasta maker Barilla and Desall join together for the creation of new pasta shapes with a fresh design and unprecedented potential, to be realised through the innovative pasta 3D printer, presented at CIBUS 2016.

Barilla, always attentive to innovation and technological development, is looking for new pasta shapes specifically designed for the innovative 3D printer for pasta, first announced at Expo 2015 and presented to the public at CIBUS 2016. Barilla, which is about to celebrate the 140° year of activity, now relies on the community of designers and creatives of Desall to explore the huge potential made possible through this new production technology, conveying into an innovative shape the values and the care for tradition that have always characterised the Barilla brand.

Timeline

Submission phase: 1st December 2016 – 1st March 2017

Winner announcement: approximately by 1st May 2017

Eligibility and submission

Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to “SMART PASTA” will be accepted.

Awards

1st: €1000

2nd: €1000

3rd: €1000

The selection of the winner by Barilla will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief.

For more info: http://bit.ly/SMARTPASTA