Marketing and ContentProstheticsVisual Marketing

Anouk Wipprecht leverages 3D printing for latest Rolls Royce Black Badge campaign

The Dutch designer created items for a breathtaking video featuring bionic performance artist Viktoria Modesta

Anouk Wipprecht, one of the best-known tech-fashion designers making intensive use of 3D printing technologies, has worked with “bionic” singer Viktoria Modesta on the latest Rolls Royce Campaign. Anouk has collaborated with Viktoria on several projects in the past, transforming the singer’s prosthetic leg in a stylish augmentation. This time the duo, along with director Jora Frantzis, and Dutch designer Rem D. Koolhaas (of UnitedNude), produced items for a performance art piece that embodies the essence of Rolls Royce’s Black Badge brand. One of the special items they created is a prosthetic limb with an electricity effect, wrought from Rolls Royce Black Badge carbon fiber.

As explained by the Dutch Culture USA blog, which reported the story, Rolls-Royce Motor Cars launched the Black Badge brand in 2016, as a permanent Bespoke family of motor cars for its most daring and disruptive clients. Since its introduction, Black Badge has become the most commanding presence on the super-luxury landscape and has done much to attract a new generation of Rolls-Royce customers.

Rolls Royce Black Badge

In this spirit, the marque called upon a collective of globally recognized creatives to express the soul of Black Badge. At the center of the work is bionic performance artist and art director Viktoria Modesta, celebrated for her innovative and futuristic approach and famed for her fearless performances.

“There are many parallels between the Black Badge philosophy and my work, chiefly maximizing your potential and becoming a hyper version of yourself,” Modesta commented. “I really wanted to capture the Black Badge attitude and fierce spirit, by embodying that through body art, it felt totally wild. Pushing the boundaries to the extreme we explored the allure of a darker, bolder expression, a place where your senses are heightened, where you are the bravest and most free.” Viktoria also tells all about the experience in the video below.

Among the extraordinary items created for this performance art piece was a prosthetic limb wrought from Black Badge carbon fiber that the designer created in collaboration with Joe DiPrima at ArcAttack, the Alternative Limb Project and the Rolls-Royce Bespoke Collective of craftspeople, designers and engineers. A Tesla coil is incorporated into the heel and activates under pressure to create a ‘Jacob’s Ladder’ effect, illuminating the glass area of the limb with a continuous train of large sparks on demand. It is the first wearable ‘Jacob’s Ladder’ of its kind. The colored area of the prosthetic is finished in the marque’s hallmark Black paint and detailed with a 3D printed and electroplated Rolls-Royce grille motif.

Wipprecht, alongside Modesta and the Bespoke Collective, also tailored a Black Badge carbon fiber bodice to the bionic artist. The artist’s silhouette was digitized using a high-resolution body scan while the bodice itself was created using an SLS powder-based 3D printing technique to form the extra-lightweight wearable before it was veneered with carbon fiber.

“Like the Black Badge motor cars we are expressing, Viktoria is badass. She’s not scared of anything. Creating my aesthetic overlay in collaboration with the Rolls-Royce Bespoke Collective merged technology and fashion in a way that truly captured the spirit of Black Badge”, Anouk said.

Anouk Wipprecht called the project “a campaign for women empowerment”, pointing out that there are three very strong female artists involved in this project. Anouk Wipprecht herself, is a successful Fasion Tech designer, Viktoria Modesta is a well-known performance artist, and Jora Frantzis is an American director who has worked with big names such as Cardi B.

You can see the full video (part 1 and part 2) below.

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Davide Sher

Since 2002, I have built up extensive experience as a technology journalist, market analyst and consultant for the additive manufacturing industry. Born in Milan, Italy, I spent 12 years in the United States, where I received my Bachelor of Arts undergraduate degree. As a journalist covering the tech industry - especially the videogame industry - for over 10 years, I began covering the AM industry specifically in 2013, as blogger. In 2016 I co-founded London-based 3D Printing Business Media Ltd. (now 3dpbm) which operates in marketing, editorial, and market analysis & consultancy services for the additive manufacturing industry. 3dpbm publishes 3D Printing Business Directory, the largest global directory of companies related to 3DP, and leading news and insights websites 3D Printing Media Network and Replicatore. I am also a Senior Analyst for leading US-based firm SmarTech Analysis focusing on the additive manufacturing industry and relative vertical markets.

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