After Google, Amazon is diving head first into the world of 3D content creation, looking at VR/AR applications but likely aloso as a necessary transitional step toward a more widespread adoption of 3D printing. Amazon Sumerian lets anyone create and run virtual reality (VR), augmented reality (AR), and 3D applications quickly and easily without requiring any specialized programming or 3D graphics expertise.
With Sumerian, users build highly immersive and interactive scenes that run on popular hardware such as Oculus Rift, HTC Vive, and iOS mobile devices (support for Android ARCore coming soon). For example, you can build a virtual classroom that lets you train new employees around the world, or you can build a virtual environment that enables people to tour a building remotely.
Sumerian makes it easy to create all the building blocks needed to build highly immersive and interactive 3D experiences including adding objects (e.g. characters, furniture, and landscape), and designing, animating, and scripting environments. Sumerian does not require specialized expertise and you can design scenes directly from your browser. Sumerian allows for the creation of 3D characters, called Hosts, which narrate and guide users through scenes. You can create lifelike, animated Hosts that speak a variety of languages and can converse with your users.
Amazon Sumerian Use Cases:
Build scenes that let you on-board or train employees remotely. Employees can learn in a virtual classroom setting that is led by a Host, or walk through an environment that mimics their actual working environment. This can help employees retain information better while allowing you to train more employees at lower cost.
Build scenes that train skilled employees by simulating real world scenarios. Employees can get hands-on training in specialized fields such as healthcare, aviation, law enforcement, or industrial machinery. For example, you can create a simulation to train surgeons to use a new kind of surgical equipment.
Field Service Productivity
Build scenes that improve the productivity of field and service workers in areas like repair, engineering, oil & gas, manufacturing, and more. For example, you can build an AR app that helps technicians troubleshoot and repair machinery. Looking through a mobile device screen, a user could see diagnostic metrics or animations of how to perform a repair on top of the machine.
Build scenes with a Host that acts as a concierge to your end users for almost any industry. The concierge can greet users, answer common questions, and guide users through your company’s services and offerings. Users could see and engage with the concierge through a mobile device or kiosk on-site at your company, or they could interact with the concierge in a completely virtual portal using a head-mounted display.
Design and Creative
Build scenes that aid in the creation of new products or creative assets. Designers, creative professionals, and business professionals can use VR/AR to visualize and review mock-ups of a design as though it were real, helping to improve the efficiency of the product design cycle.
Retail and Sales
Build scenes that help you market and sell your product. For example, a retailer could create a mobile AR app that lets users see how furniture would look in their homes before buying. You could also create a scene that uses a Host as a virtual sales person who sells products and answers questions.