AM Industry

Aleph Objects opens European HQ in Rotterdam

Aleph Objects, Inc., manufacturer of LulzBot desktop 3D printers, announced its expansion into the European market this week with the opening of its European headquarters in Rotterdam, Netherlands. The expansion will enable the company to address the specific needs of European customers and resellers. The company has also established a new holding company for its European operations, Aleph Objects Europe Holding B.V.

The new European headquarters places Aleph Objects strategically within Europe, near Brussels and the Hague and within the continent’s “administrative heart.” By establishing a physical presence in Europe with its new HQ, the 3D printer manufacturer hopes to encourage strong relationships with its European customers and resellers. The HQ will offer product demonstrations, support and consulting services.

“European revenue growth in 2019 alone is expected to reach triple digits, with a projected overall representation of more than 30% of our future business,” said Grant Flaharty, Aleph Objects CEO and President.

Aleph Objects Rotterdam
The new LulzBot TAZ Workhorse 3D printer

Aleph Objects reinforced its decision to be based out of Rotterdam, saying: “The entrepreneurial spirit and real-life testing of engineering in this urbanized delta are a great fit with collaborative engineering solutions of LulzBot 3D Printers based on Free Software, Libre Innovation and Open Source Hardware.”

The European HQ is the latest in a series of announcements that signal Aleph Objects’ continued growth. Last week, the company announced the launch of the LulzBot TAZ Workhorse 3D printer, the latest generation of its TAZ line. In March, the company also introduced the LulzBot TAZ Pro, a desktop 3D printer with industrial capabilities and dual extrusion.

In the U.S., Aleph Objects supplies 3D printers to a range of partners in various industries. Notably, the company’s 3D printers are reportedly used by all branches of the U.S. military as well as certain automotive racing teams. At its own facility, LulzBot 3D printers are continually printing parts for the production of new LulzBot 3D printers.

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Victor Anusci

Victor does not really exist. He is a pseudonym for several writers in the 3D Printing Media Network team. As a pseudonym, Victor has also had a fascinating made-up life story, living as a digital (and virtual) nomad to cover the global AM industry. He has always worked extra-hard whenever he was needed to create unique content. However, lately, as our editorial team has grown, he is mostly taking care of publishing press releases.

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