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Adidas FUTURECRAFT 4D Running Shoes Are Here – AM for Mass Production Is Real

Today, adidas officially releases FUTURECRAFT 4D thus marking the first time a partially 3D printed mass-produced product hits the market. In fact, the world’s first commercial 3D printed running shoe features midsoles crafted using Digital Light Synthesis. This high speed, planar, 3D printing process was introduced by Carbon with its M line of printers and end-use digital materials.
FUTURECRAFT represents the brand’s journey to define the future of craftsmanship through exploring new technology and design. Adidas first unveiled it in April 2017 as a proof of concept in limited numbers for friends and family. Now FUTURECRAFT 4D is launching to the wider public in the New York City area. It is available through Consortium retailers KITH, Packer, and SNS.
“FUTURECRAFT 4D demonstrates the potential of Digital Light Synthesis in unlocking a new era in sport performance design. One driven by athlete data and incomparable precision to provide the best for the athletes, enabling them to make a difference in their run. This innovation changes how we design and free ourselves from limitations of the past. The possibilities of what we can now create with this technology to push the boundaries of performance is truly endless.” Ben Herath, VP Design for adidas Running.

FUTURECRAFT 4D is the future of AM?

Furthermore, the shoe is competitively priced at $300, in line with high-end sports footwear. The brand’s extensive library of athlete running data provided a base for its design. As a result, the FUTURECRAFT 4D midsole is a single component featuring precisely engineered zones that addresses different needs of running. These include propulsion, cushioning, stability, and comfort. The midsole comprises of over 20,000 struts individually tuned to provide more control on energy return. These struts make up three key performance zones
First, the Heel Zone, a lattice geometry designed to optimized cushioning and absorb first heel impact. Second, the Transition Zone, a seamless bridge design provides smoother heel to toe transition, with sidewalls supporting and guiding runner through gait cycle. Finally the Forefoot Zone, a structure designed to propel runner forward.

In addition, the midsoles unique open structure allows the runner for enhanced breathability underfoot. Primeknit upper adds seamless comfort through a sock-like fit and engineered ventilation zones, while Continental outsoles provide optimal grip.

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About Davide Sher

Over the last decade Davide has built up extensive experience as both a technology journalist and communications consultant. Born in Milan, Italy, he spent 12 years in the United States, where he received his undergraduate degree from SUNY Stony Brook. He is a senior analyst for US-based firm SmarTech Publishing focusing on the additive manufacturing industry. He founded London-based 3D Printing Business Media Ltd. which specialises in media and communications services for the 3DP and AM industry, through which he runs 3D Printing Business Directory, the largest global directory of companies related to 3DP, as well as two editorial websites, 3D Printing Media Network and Il Replicatore.

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