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Additive Industries’ branding featured on Sauber-Ferrari at Spa and Monza F1 Grand Prix

Metal 3D printer manufacturer Additive Industries, Technology Partner of the Sauber F1 Team, had a special branding on the side of the Sauber C36-Ferrari monocoque for the Belgian Grand Prix at Spa-Francorchamps. The company’s branding will continue to be present in the lower part of the car (albeit smaller) for upcoming Monza Grand Prix and future races as per the three year Technology Partnership signed with the Sauber F1 Team.

Additive Industries is a Netherlands based company which specialises in industrial metal additive manufacturing. The partnership with the Sauber F1 Team underlines the ambition of Additive Industries to become a leading 3D metal printing system manufacturer in demanding markets like aerospace, automotive, medical and high tech equipment.

Marcus Ericsson (SWE), Sauber F1 Team.
Circuit Spa-Francorchamps grid.

Sauber has been the launch pad for champions for decades; Michael Schumacher, Kimi Räikkönen, Felipe Massa and Sebastian Vettel all started their careers at this unique private Swiss team. The professionalism of the Sauber F1 Team as well as their drive for technological innovation is in line with Additive Industries’ ongoing quest for industrial excellence.

After the historic Circuit de Spa-Francorchamps in the hills of the Belgian Ardennes, at more than 7 km per lap, the longest on the F1 calendar, Marcus Ericsson (car number 9) and Pascal Wehrlein (car number 94) are readying for the Monza track, the fastest in the circuit, as the Italian Grand Prix will round off the European races, following which the team will head out to Asia for the next set of races.

“Monza […] is one of the most historic races on the calendar, and always a pleasure to come back and meet the enthusiastic Italian fans there. Since Monza is a low-downforce track, it will be essential for us to find the highest possible top-speed in the straights,” said Ericsson. “Monza […] is one of the most traditional tracks on the calendar. I can’t wait to start racing again.” added Wehrlein.

Pascal Wehrlein (D), Sauber F1 Team.
Circuit Spa-Francorchamps.

The Autodromo di Monza is known for the impressive speeds the cars reach on the straights, which are the highest of the season. Besides a high straight-line speed, the track also features challenging corners of every kind, from low-speed chicanes to flowing bends. When it comes to the set-up of the car, the objective is to find a compromise between the lowest possible downforce level and maximum mechanical grip, with an accent on braking, traction and kerb riding.

Davide Sher

Since 2002, I have built up extensive experience as a technology journalist, market analyst and consultant for the additive manufacturing industry. Born in Milan, Italy, I spent 12 years in the United States, where I received my Bachelor of Arts undergraduate degree. As a journalist covering the tech industry - especially the videogame industry - for over 10 years, I began covering the AM industry specifically in 2013, as blogger. In 2016 I co-founded London-based 3D Printing Business Media Ltd. (now 3dpbm) which operates in marketing, editorial, and market analysis & consultancy services for the additive manufacturing industry. 3dpbm publishes 3D Printing Business Directory, the largest global directory of companies related to 3DP, and leading news and insights websites 3D Printing Media Network and Replicatore. I am also a Senior Analyst for leading US-based firm SmarTech Analysis focusing on the additive manufacturing industry and relative vertical markets.
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