Dedem, a leading 3D printing distributor and services provider in Italy, made a big impact at MECSPE 2021, an innovation-focused manufacturing event that took place this week in Bologna. The Dedem Group, which includes Italian companies Selltek and Prototek, presented itself at the event with a giant booth spanning 96 square meters. The space enabled the company to showcase various 3D printing brands that it represents, including Carbon, Desktop Metal, HP and Dedem’s internal brand D3-XP. We spoke with Marco Valentino, Marketing Manager of the 3D printing division at Dedem, and Marcello Pagnini, Business Unit Manager of Selltek’s 3D printing division, about their impressions of and expectations for MECSPE.
“Despite the slowdown due to the pandemic, the market is in a phase of growth and change,” says Valentino. “In fact, new technologies are emerging that will shift attention to other materials as well as to plastic and metals. There is a great desire for sector fairs and that is why we have invested so much in hosting a truly complete stand, covering everything from marketing to commercial opportunities, with a strong presence of professionals from Dedem’s 3D printing division.”
As well as showcasing many different 3D printing technologies, the MECSPE booth also provided a platform for Dedem professionals to discuss the technologies and potential applications. Prototek was also there, presenting its professional 3D printing services including its participation in the Carbon Production Network.
Valentino highlights the excellent growth prospects of the hardware market, saying: “Considering this aspect, Selltek offers a vast portfolio of complementary products, starting from one of the most consolidated technologies on the market, such as HP’s Multi Jet Fusion technology, which the company offers on a national level, as well as Desktop Metal, especially the Shop System, which could represent the next big thing on the market.”
Broaden the market
Dedem is investing in the development of the Desktop Metal brand and, in line with its efforts to democratize 3D printing, is also focused on its proprietary FFF 3D printer series, D3-XP. “This is our internally produced 3D printer which we presented at the fair with a new black enclosure, a software update and a renewed emphasis on the development of supported materials, which cover many sectors of the market.” Dedem has also identified specific adoption targets for each product line it sells. For example, the D series, which includes the D3-XP, is dedicated to prototyping and small-series production of final parts, which aligns with the limitations of FFF technologies.
A stand within a stand
As part of the mega stand at MECSPE, Dedem’s Selltek set up an exclusive space dedicated to Carbon, whose high-speed DLS technology has gained it considerable recognition in the AM industry. The Carbon stand-within-a-stand measured 32 square meters and included the company’s two flagship 3D printers, the M2 and L1. The 3D printers were used to demonstrate the technology’s ability to print high-resolution parts with smooth surface finishes, as well as showcase the broad range of durable materials compatible with the technology, including polyurethanes, epoxy resins and elastomers.
Notably, Dedem’s partnership with Carbon is not a traditional reseller agreement. Dedem offers a subscription service, or monthly rental fee, that includes all services such as software updates and material support. This arrangement excludes the need to purchase hardware, and is based on a model that is already popular in the automotive industry.
“We believe in democratizing access to 3D printing,” explains Pagnini. “The acquisition of Selltek and its incorporation into Dedem SpA has naturally brought big changes. The first and most evident change was the expansion of the product portfolio to cover the multiple needs of the market. This has led to an exponential growth of internal skills and professionalization, which enable us to be at the level of an increasingly competitive market.”
Today, the 3D printing team within the Dedem Group is made up of about 25 people; the organization is ‘agile’ with a fast decision chain and extensive experience in the field of 3D printing. This is necessary to implement a strategy based on complete support, with a whole consulting and product engineering phase that goes beyond a traditional sales approach. “Our goal is to lead companies to think about additive. For this reason, Selltek doesn’t simply sell hardware to its customers, it combines a range of services aimed at supporting them before, during and after the sale,” Pagnini concludes.