Professional Additive ManufacturingVisual Marketing

Composite Images 3D print spectacular Nespresso Vertuo window display

Another example of how physical 3D can improve visual marketing

Working with graphic studio Construction Effects for Nespresso, Australia-based digital design studio Composite Images 3D printed two incredible oversized milk splashes to celebrate the new Vertuo machines.

The studio created two models: the larger of the two was displayed in the Nespresso George Street, Sydney store window, while the smaller one was placed in the window of the Chatswood Nespresso boutique. The goal was to accurately represent the impressive splashes from spilled milk, giving the static 3D print a dynamic appearance.

Nespresso Vertuo

The final 3D model was supplied by Construction Effects, a local 3D graphics and special FX specialist. The team at composite images determined how to best splice the file in order to provide optimal results while printing. This meant printing both of the splashes in numerous segments to ensure no detail was left out.

Nespresso VertuoComposite Images has become an expert in using 3D printing for effective visual marketing activities. This also means assessing the complexity and stability requirements of the model to determine which printing mode and speed will work best. The image here on the right can provide a clearer understanding of the level of detail, depth and height that was achieved for the display in the Chatswood boutique (above).

For optimal results on this particular project, Composite Images worked closely with Construction Effects, the studio that provided the 3D file. Once the printing was completed, Construction Effects also completed all finishing on the model. This is an effective way to collaborate with other industry professionals and leverage their own skills to obtain the best possible final result.

These 3D printed milk splashes were made more challenging by their “up and down”, lumpy and rounded off geometry. But then again that made it a challenging project for Composite Images and provided a real opportunity to show off their expertise and experience shine through, with out-of-the-box methods, including the use of Massivit‘s large-format 3D printing solutions and technology.

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Davide Sher

Since 2002, I have built up extensive experience as a technology journalist, market analyst and consultant for the additive manufacturing industry. Born in Milan, Italy, I spent 12 years in the United States, where I received my Bachelor of Arts undergraduate degree. As a journalist covering the tech industry - especially the videogame industry - for over 10 years, I began covering the AM industry specifically in 2013, as blogger. In 2016 I co-founded London-based 3D Printing Business Media Ltd. (now 3dpbm) which operates in marketing, editorial, and market analysis & consultancy services for the additive manufacturing industry. 3dpbm publishes 3D Printing Business Directory, the largest global directory of companies related to 3DP, and leading news and insights websites 3D Printing Media Network and Replicatore. I am also a Senior Analyst for leading US-based firm SmarTech Analysis focusing on the additive manufacturing industry and relative vertical markets.

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