AutomotiveMass Customization

PSA’s DS3 Dark Side edition surprises with titanium 3D printed interiors

French automaker giant PSA has been taking 3D printing seriously. The company signed a high profile partnership with Divergent, makers of a unique supercar with a metal 3D printed frame, to study AM for final part production. Now it is following BMW’s steps into mass customization with its new DS3 Dark Side edition.

However, while BMW mass customization focuses on more affordable polymers, the new DS3 Dark side will feature titanium 3D printed interior finishings. Until today only luxury vehicles from Rolls Royce or Bugatti had begun offering titanium 3D printed parts. PSA’s initiative on a mid-level priced cars indicates the market is posied to grow significantly.

DS3 Dark Side

The DS3 Dark Side mixes technology with style, featuring parametric design and titanium 3D printing for the interior opening controls. It even offers 3D printed accessories such as unique keys.

The project approached 3D printing and mass customization as a mean to increase premium branding for the new DS automobile segment within the PSA Group. The actual additive proudction of the parts is the result of a close partnership with Paris-based 3D printing service provider Spartacus 3D – which used EOS systems to 3D print the parts.

Davide Sher

Since 2002, I have built up extensive experience as a technology journalist, market analyst and consultant for the additive manufacturing industry. Born in Milan, Italy, I spent 12 years in the United States, where I received my Bachelor of Arts undergraduate degree. As a journalist covering the tech industry - especially the videogame industry - for over 10 years, I began covering the AM industry specifically in 2013, as blogger. In 2016 I co-founded London-based 3D Printing Business Media Ltd. (now 3dpbm) which operates in marketing, editorial, and market analysis & consultancy services for the additive manufacturing industry. 3dpbm publishes 3D Printing Business Directory, the largest global directory of companies related to 3DP, and leading news and insights websites 3D Printing Media Network and Replicatore. I am also a Senior Analyst for leading US-based firm SmarTech Analysis focusing on the additive manufacturing industry and relative vertical markets.

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